︎










designs and launches distinctly spirited brands that catapult companies toward fortune. My work centers on crafting imaginative narratives, designing provoking experiences, and fostering deep connections that elevate businesses beyond the conformity of commercial culture.

    











Today, branding is the make-or-break factor for distinguishing your offering, telling an authentic story, and building customer kinship.


It’s a foundational asset that defines your path, and when done with expertise, becomes the bedrock of your journey.

My process leads aesthetic and intellectual expeditions that transform questions into answers, and turn my client's goals into authentic brand ecosystems with lasting market impact.










Swimming in a sea of sameness is the dying heart of authenticity. Let’s make your endeavors remarkable.











Connecting one point to the next, from the inside out. My capabilities span brand development, visual identity, web design, packaging, and more.


With Curiosity as our compass, Strategy as our roadmap, and Expression as our voice, we’ll delve deep into the essence of your existence and amplify the qualities that make your initiative unique.

︎︎︎ See my Process


Curiosity

We talk. We share. We get to know each other and find a common understanding of what we’ll accomplish along our creative voyage. Starting with a research phase, we’ll gain a mutual understanding of your audience, your competition, and the existing trends within your market. This helps us identify opportunities and guides us toward defining your unique position within the greater market.







Strategy

In order to bring your point of view to life, we’ll apply insights from the discovery phase and define the keystone of your message. We’ll establish your brand’s mission, personality traits, and a concept-driven approach that fully expresses who you are and what you believe. This becomes the guiding principle for telling your authentic story and the foundation upon which your visual identity is built.







Expression

Leveraging your strategic foundation, we’ll develop a robust visual identity system that narrates your story, upholds your customer relationships, and raises you above the competition. By consistently applying your identity across all touchpoints, we’ll increase your company's value, generate strong brand equity, and drive brand awareness with staying power.














Have a challenge? Let’s push beyond the boundaries. I value work that bends norms and undermines conventional assumptions.












Whether you’re an individual, an organization, or somewhere in between, I would love to hear from you. Let’s power your brand with soul and substance.



Public Fantasy® is led by Edward Martin Shaughnessy V, a brand designer and multidisciplinary creative currently based in Brooklyn, NY. He has previously served in design roles at OMFGCO, One Hundred, Owen Jones, and more.





is dedicated to empowering progressive thinkers through distinctly spirited brand worlds. My work centers on crafting imaginative narratives, designing provoking experiences, and fostering deep connections that elevate businesses beyond the conformity of commercial culture.








Today, branding is the make-or-break factor for distinguishing your offering, telling an authentic story, and building customer kinship.














It’s a foundational asset that defines your path, and when done with expertise, becomes the bedrock of your journey.

My process leads aesthetic and intellectual expeditions that transform questions into answers, and turn my client's goals into authentic brand ecosystems with lasting market impact.











︎︎︎ See my Process

Swimming in a sea of sameness is the dying heart of authenticity. Let’s make your endeavors remarkable.



















With Curiosity as our compass, Strategy as our roadmap, and Expression as our voice, we’ll delve deep into the essence of your existence and amplify the qualities that make your initiative unique.
















Curiosity


We talk. We share. We get to know each other and find a common understanding of what we’ll accomplish along our creative voyage. Starting with a research phase, we’ll gain a mutual understanding of your audience, your competition, and the existing trends within your market. This helps us identify opportunities and guides us toward defining your unique position within the greater market.







Strategy


In order to bring your point of view to life, we’ll apply insights from the discovery phase and define the keystone of your message. We’ll establish your brand’s mission, personality traits, and a concept-driven approach that fully expresses who you are and what you believe. This becomes the guiding principle for telling your authentic story and the foundation upon which your visual identity is built.








Expression


Leveraging your strategic foundation, we’ll develop a robust visual identity system that narrates your story, upholds your customer relationships, and raises you above the competition. By consistently applying your identity across all touchpoints, we’ll increase your company's value, generate strong brand equity, and drive awareness with staying power.












Whether you’re an individual, an organization, or somewhere in between, I would love to hear from you.













︎︎︎ Reach Out  ︎︎︎ Submit an Inquiry
︎︎︎ Schedule a Call  ︎︎︎ Follow




Public Fantasy® is led by Edward Martin Shaughnessy V, a brand designer and multidisciplinary creative currently based in Brooklyn, NY. He has previously served in design roles at OMFGCO, One Hundred, Owen Jones, and more.