Today, branding is the make-or-break factor for distinguishing your offering, telling an authentic story, and building customer kinship.
It’s a foundational asset that defines your path, and when done with expertise, becomes the bedrock of your journey.
My process leads aesthetic and intellectual expeditions that transform questions into answers, and turn my client's goals into authentic brand ecosystems with lasting market impact.
Swimming in a sea of sameness is the dying heart of authenticity. Let’s make your endeavors remarkable.
Connecting one point to the next, from the inside out. My capabilities span brand development, visual identity, web design, packaging, and more.
With Curiosity as our compass, Strategy as our roadmap, and Expression as our voice, we’ll delve deep into the essence of your existence and amplify the qualities that make your initiative unique.
︎︎︎ See my Process
Curiosity
We talk. We share. We get to know each other and find a common understanding of what we’ll accomplish along our creative voyage. Starting with a research phase, we’ll gain a mutual understanding of your audience, your competition, and the existing trends within your market. This helps us identify opportunities and guides us toward defining your unique position within the greater market.
Strategy
In order to bring your point of view to life, we’ll apply insights from the discovery phase and define the keystone of your message. We’ll establish your brand’s mission, personality traits, and a concept-driven approach that fully expresses who you are and what you believe. This becomes the guiding principle for telling your authentic story and the foundation upon which your visual identity is built.
Expression
Leveraging your strategic foundation, we’ll develop a robust visual identity system that narrates your story, upholds your customer relationships, and raises you above the competition. By consistently applying your identity across all touchpoints, we’ll increase your company's value, generate strong brand equity, and drive brand awareness with staying power.
Have a challenge? Let’s push beyond the boundaries. I value work that bends norms and undermines conventional assumptions.
Whether you’re an individual, an organization, or somewhere in between, I would love to hear from you. Let’s power your brand with soul and substance.
PUBLIC FANTASY® is led by Edward Martin Shaughnessy V, a creative director, brand designer, and visual artist based in Brooklyn, NY. He has previously served as Associate Creative Director of Design & Marketing at Aescape; Senior Brand Designer at Turner Duckworth and OMFGCO; Senior Visual Designer at Kamp; Senior Graphic & Experiential Designer at One Hundred; and Graphic Designer at Owen Jones, among others.
Select Clients:
Global Brands
Nike, Brand Jordan, Adidas, Muji, Netflix, Anheuser-Busch: Budweiser/Bud Light.
Nike, Brand Jordan, Adidas, Muji, Netflix, Anheuser-Busch: Budweiser/Bud Light.
Startups & Early-Stage Products
Aescape, Neutral Foods, Third Wave, Straightaway Cocktails, Letto, Smallish, Still Branch.
Aescape, Neutral Foods, Third Wave, Straightaway Cocktails, Letto, Smallish, Still Branch.
Development & Hospitality
Kimpton: The Cottonwood Hotel, Sage Hospitality Group: Catbird Hotel, Sentral: Chorus SF, Allen Morris Company, Miyashita Park Tokyo.
Kimpton: The Cottonwood Hotel, Sage Hospitality Group: Catbird Hotel, Sentral: Chorus SF, Allen Morris Company, Miyashita Park Tokyo.
Lifestyle & Culture
Detrola, Top Dawg Entertainment, Street League Skateboarding, Frances May, Danner Boots, Biketown Portland, Oregon State Parks, International Champions Cup
Detrola, Top Dawg Entertainment, Street League Skateboarding, Frances May, Danner Boots, Biketown Portland, Oregon State Parks, International Champions Cup