: BAR CLUB
Built for locals, found by everyone else. A low-key bar with high-grade programming.
Built for locals, found by everyone else. A low-key bar with high-grade programming.
Creating a third-space cornerstone for locals and transplants alike. Bar Club is a neighborhood bar and music hall built with soul, not spectacle.
Located in Zagreb, Croatia, it channels the warmth of a pub, the attitude of a record store, and the cultural presence of a venue that makes you feel like you’re in on something. Unbranded by design, yet unmistakably itself.
I shaped the concept, naming, and identity to feel embedded in the neighborhood—not applied to it. The brand avoids storytelling theatrics in favor of cultural resonance. Influences were pulled with intention: the directness of the neighborhood’s architecture, the immediacy of punk flyers, the texture of jazz sleeves. Visuals were designed to be posted, passed around, and carry the pulse of the bar’s programming.
Bar Club doesn’t perform identity, it creates space space for it.
︎ROLE
– Creative Lead
︎TASK
– Branding
– Collateral
– Signage
– Photo Direction
Located in Zagreb, Croatia, it channels the warmth of a pub, the attitude of a record store, and the cultural presence of a venue that makes you feel like you’re in on something. Unbranded by design, yet unmistakably itself.
I shaped the concept, naming, and identity to feel embedded in the neighborhood—not applied to it. The brand avoids storytelling theatrics in favor of cultural resonance. Influences were pulled with intention: the directness of the neighborhood’s architecture, the immediacy of punk flyers, the texture of jazz sleeves. Visuals were designed to be posted, passed around, and carry the pulse of the bar’s programming.
Bar Club doesn’t perform identity, it creates space space for it.
︎ROLE
– Creative Lead
︎TASK
– Branding
– Collateral
– Signage
– Photo Direction
: BAR CLUB
Built for locals, found by everyone else. A low-key bar with high-grade programming.
Built for locals, found by everyone else. A low-key bar with high-grade programming.
Creating a third-space cornerstone for locals and transplants alike. Bar Club is a neighborhood bar and music hall built with soul, not spectacle.
Located in Zagreb, Croatia, it channels the warmth of a pub, the attitude of a record store, and the cultural presence of a venue that makes you feel like you’re in on something. Unbranded by design, yet unmistakably itself.
I shaped the concept, naming, and identity to feel embedded in the neighborhood—not applied to it. The brand avoids storytelling theatrics in favor of cultural resonance. Influences were pulled with intention: the directness of the neighborhood’s architecture, the immediacy of punk flyers, the texture of jazz sleeves. Visuals were designed to be posted, passed around, and carry the pulse of the bar’s programming.
Bar Club doesn’t perform identity, it creates space space for it.
︎ROLE
– Creative Lead
︎TASK
– Branding
– Collateral
– Signage
– Photo Direction
