: THIRD WAVE
Repositioning a psychedelic education platform to define an emerging category through credibility and modern design.
Repositioning a psychedelic education platform to define an emerging category through credibility and modern design.
Third Wave is a psychedelic education platform offering research-based guidance, vetted provider access, and structured tools for safe, intentional use.
As psychedelic wellness moves from fringe culture into an emerging field, Third Wave is helping define how that shift takes shape with clarity, credibility, and practical application.
The original identity leaned on tropes: mystical symbolism, spiritual vagueness, and aesthetic choices that softened its authority. I partnered with their team to reshape the brand around its core mission—positioning Third Wave as a modern, trusted resource grounded in evidence and usability.
Drawing from editorial and academic systems, the identity is built for clarity, accessibility, and lasting relevance. It enables structured learning, reinforces credibility, and gives the platform a flexible system to evolve with its growing audience.
︎ROLE
– Creative Lead
︎TASK
– Brand Identity Overhaul
– Web & Digital Concept
– Advertising Creative
– Collateral Design
︎CREDITS
– Brand Strategy: Samantha Sugarman
As psychedelic wellness moves from fringe culture into an emerging field, Third Wave is helping define how that shift takes shape with clarity, credibility, and practical application.
The original identity leaned on tropes: mystical symbolism, spiritual vagueness, and aesthetic choices that softened its authority. I partnered with their team to reshape the brand around its core mission—positioning Third Wave as a modern, trusted resource grounded in evidence and usability.
Drawing from editorial and academic systems, the identity is built for clarity, accessibility, and lasting relevance. It enables structured learning, reinforces credibility, and gives the platform a flexible system to evolve with its growing audience.
︎ROLE
– Creative Lead
︎TASK
– Brand Identity Overhaul
– Web & Digital Concept
– Advertising Creative
– Collateral Design
︎CREDITS
– Brand Strategy: Samantha Sugarman
: THIRD WAVE
Repositioning a psychedelic education platform to define an emerging category through credibility and modern design.
Third Wave is a psychedelic education platform offering research-based guidance, vetted provider access, and structured tools for safe, intentional use.
As psychedelic wellness moves from fringe culture into an emerging field, Third Wave is helping define how that shift takes shape with clarity, credibility, and practical application.
The original identity leaned on tropes: mystical symbolism, spiritual vagueness, and aesthetic choices that softened its authority. I partnered with their team to reshape the brand around its core mission—positioning Third Wave as a modern, trusted resource grounded in evidence and usability.
Drawing from editorial and academic systems, the identity is built for clarity, accessibility, and lasting relevance. It enables structured learning, reinforces credibility, and gives the platform a flexible system to evolve with its growing audience.
︎ROLE
– Creative Lead
︎TASK
– Brand Identity Overhaul
– Web & Digital Concept
– Advertising Creative
– Collateral Design
︎CREDITS
– Brand Strategy: Samantha Sugarman