: NIKE U MOVE
Creating a flexible identity system for Nike’s college campus wellness program, designed to make holistic wellbeing part of student life.
Creating a flexible identity system for Nike’s college campus wellness program, designed to make holistic wellbeing part of student life.
Nike U Move is a college program designed to promote holistic health across campuses nationwide. With pillars including movement, mindfulness, nutrition, connection, and rest, the initiative helps students build lasting habits through interactive challenges, events, and rewards.
I developed the visual identity, built the digital design foundation, and art directed its application across key moments. The system balances energy and clarity, built to scale across platforms, engage a wide student audience, and align with Nike’s broader brand ecosystem.
_Full Project Coming Soon
︎ROLE
– Creative Lead
︎TASK
– Visual Identity Design
– Digital Design
– Art Direction
I developed the visual identity, built the digital design foundation, and art directed its application across key moments. The system balances energy and clarity, built to scale across platforms, engage a wide student audience, and align with Nike’s broader brand ecosystem.
_Full Project Coming Soon
︎ROLE
– Creative Lead
︎TASK
– Visual Identity Design
– Digital Design
– Art Direction
_Full Project Coming Soon
: NIKE U MOVE
Nike U Move is a college program designed to promote holistic health across campuses nationwide. With pillars including movement, mindfulness, nutrition, connection, and rest, the initiative helps students build lasting habits through interactive challenges, events, and rewards.
I developed the visual identity, built the digital design foundation, and art directed its application across key moments. The system balances energy and clarity, built to scale across platforms, engage a wide student audience, and align with Nike’s broader brand ecosystem.
_Full Project Coming Soon
︎ROLE
– Creative Lead
︎TASK
– Visual Identity Design – Digital Design – Art Direction
Creating a flexible identity system for Nike’s college campus wellness program, designed to make holistic wellbeing part of student life.
Nike U Move is a college program designed to promote holistic health across campuses nationwide. With pillars including movement, mindfulness, nutrition, connection, and rest, the initiative helps students build lasting habits through interactive challenges, events, and rewards.
I developed the visual identity, built the digital design foundation, and art directed its application across key moments. The system balances energy and clarity, built to scale across platforms, engage a wide student audience, and align with Nike’s broader brand ecosystem.
_Full Project Coming Soon
︎ROLE
– Creative Lead
︎TASK
– Visual Identity Design – Digital Design – Art Direction
_Full Project Coming Soon