: AESCAPE

Bringing a first-of-its-kind wellness robotics company to market with a brand built for precision and usability.

Aescape is redefining bodywork through intelligent automation and advanced robotics. After seven years of product engineering, the company was ready to go to market. I created the brand foundation that brought it to launch—developing identity systems, marketing, and creative direction to move the product out of stealth and into the world.

Following launch, I scaled the brand across experience and growth, building adaptable design systems, leading campaigns, and integrating creative into product, partnerships, and internal operations. I built and led the in-house creative team, embedding design into the core of how Aescape operated and scaled.

This work directly supported securing a $15M partnership with Equinox and helped establish Aescape within a growing network of partners including Life Time, Kimpton, Hard Rock, Four Seasons, and more.

_Full Project Coming Soon

_︎ROLE
– Creative Director of Design & Marketing
– Foundational Designer

_︎TASK
– Develop foundational brand design systems
– Lead launch campaign creative
– Build and lead the in-house design team
– Oversee marketing and campaign creative
– Develop CRM design systems
– Drive creative partnership marketing initiatives

_︎TEAM
- Dave Lippman: VP of Design
- Edward Shaughnessy: CD of Design & Marketing
- Abby Belani: CD of Copywritting & Marketing
- Kevin Maret: Visual Designer
- Jenny Kang: Sr Product Designer
- Brandon Evans: Product Designer
- Alex Chatham: Industrial Design Lead
- Evan Dempsey: Sr Industrial Designer

_︎RECOGNITION
Equinox, Time Mag Best Inventions of 2024, Vogue, Bloomberg, Wired, Fast Co