: Aescape
Aescape is a first-of-its-kind wellness robotics company, redefining bodywork through advanced automation and intelligent technology. I led the foundational development of the brand—crafting its design systems, launching it to market, and building and guiding the in-house creative and marketing design team. Our work was instrumental in securing a $15M partnership with Equinox and attracting a growing roster of partners, including Life Time Fitness, Kimpton Hotels, Four Seasons, and others across the wellness and hospitality industries.
[Full project coming soon]
︎Task
Foundational Brand Design, Creative Direction of Design & Marketing, Launch Campaign, Equinox Partnership Campiagn
︎Team
Dave Lippman, VP of Design
Edward Shaughnessy, CD of Design & Marketing
Abby Belani, CD of Copywritting & Marketing
Kevin Maret, Visual Designer
Jenny Kang, Sr Product Designer
Brandon Evans, Product Designer
︎Links
Equinox, Time Mag Best Inventions of 2024, Vogue, Bloomberg, Wired, Fast Co
(Full project coming soon)
︎Aescape
Aescape is a first-of-its-kind wellness robotics company, redefining bodywork through advanced automation and intelligent technology. I led the foundational development of the brand—crafting its design systems, launching it to market, and building and guiding the in-house creative and marketing design team. Our work was instrumental in securing a $15M partnership with Equinox and attracting a growing roster of partners, including Life Time Fitness, Kimpton Hotels, Four Seasons, and others across the wellness and hospitality industries
[Full project coming soon]
Task : Foundational Brand Design, Creative Direction of Design & Marketing, Launch Campaign, Equinox Partnership Campiagn
Team : Dave Lippman, VP of Design; Edward Shaughnessy, CD of Design & Marketing; Abby Belani, CD of Copywritting & Marketing; Jenny Kang, Sr Product Designer; Brandon Evans, Product Designer; Kevin Maret, Visual Designer
Links : Equinox, Time Mag Best Inventions of 2024, Vogue, Bloomberg, Wired, Fast Co
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Aescape is a first-of-its-kind wellness robotics company, redefining bodywork through advanced automation and intelligent technology. I led the foundational development of the brand—crafting its design systems, launching it to market, and building and guiding the in-house creative and marketing design team. Our work was instrumental in securing a $15M partnership with Equinox and attracting a growing roster of partners, including Life Time Fitness, Kimpton Hotels, Four Seasons, and others across the wellness and hospitality industries
[Full project coming soon]
Task : Foundational Brand Design, Creative Direction of Design & Marketing, Launch Campaign, Equinox Partnership Campiagn
Team : Dave Lippman, VP of Design; Edward Shaughnessy, CD of Design & Marketing; Abby Belani, CD of Copywritting & Marketing; Jenny Kang, Sr Product Designer; Brandon Evans, Product Designer; Kevin Maret, Visual Designer
Links : Equinox, Time Mag Best Inventions of 2024, Vogue, Bloomberg, Wired, Fast Co
(Full project coming soon)