: Aescape
Aescape is a first-of-its-kind wellness robotics company, redefining bodywork through advanced automation and intelligent technology. I led the foundational development of the brand—crafting its design systems, launching it to market, and building and guiding the in-house creative and marketing design team. Our work was instrumental in securing a $15M partnership with Equinox and attracting a growing roster of partners, including Life Time Fitness, Kimpton Hotels, Four Seasons, and others across the wellness and hospitality industries.
_Full Project Coming Soon
︎ROLE
– Creative Director of Design & Marketing
– Foundational Designer
︎TASK
– Develop foundational brand design systems
– Lead launch campaign creative
– Build and lead the in-house design team
– Oversee marketing and campaign creative
– Design CRM system
– Drive partnership marketing initiatives
︎TEAM
- Dave Lippman: VP of Design
- Edward Shaughnessy: CD of Design & Marketing
- Abby Belani: CD of Copywritting & Marketing
- Kevin Maret: Visual Designer
- Jenny Kang: Sr Product Designer
- Brandon Evans: Product Designer
- Alex Chatham: Industrial Design Lead
- Evan Dempsey: Sr Industrial Designer
︎PRESS
Equinox, Time Mag Best Inventions of 2024, Vogue, Bloomberg, Wired, Fast Co
_Full Project Coming Soon
: Aescape
Aescape is a first-of-its-kind wellness robotics company, redefining bodywork through advanced automation and intelligent technology. I led the foundational development of the brand—crafting its design systems, launching it to market, and building and guiding the in-house creative and marketing design team. Our work was instrumental in securing a $15M partnership with Equinox and attracting a growing roster of partners, including Life Time Fitness, Kimpton Hotels, Four Seasons, and others across the wellness and hospitality industries. _Full project coming soon
︎ROLE
– Creative Director of Design & Marketing
– Foundational Designer
︎TASK
– Develop foundational brand design systems, lead launch campaign creative, build and lead the in-house design team, oversee marketing and campaign creative, design CRM system, drive partnership marketing initiatives
︎TEAM
– Dave Lippman, VP of Design; Edward Shaughnessy, CD of Design & Marketing; Abby Belani, CD of Copywritting & Marketing; Jenny Kang, Sr Product Designer; Brandon Evans, Product Designer; Kevin Maret, Visual Designer
︎LINKS
– Equinox, Time Mag Best Inventions of 2024, Vogue, Bloomberg, Wired, Fast Co
_Full project coming soon