Bringing a first-of-its-kind wellness robotics company to market with a brand built for precision and usability.

: AESCAPE

Bringing a first-of-its-kind wellness robotics company to market with a brand built for precision and usability.

Aescape is redefining bodywork through intelligent automation and advanced robotics. After seven years of product engineering, the company was ready to go to market. I created the brand foundation that brought it to launch—developing identity systems, marketing, and creative direction to move the product out of stealth and into the world.

Following launch, I scaled the brand across experience and growth, building adaptable design systems, leading campaigns, and integrating creative into product, partnerships, and internal operations. I built and led the in-house creative team, embedding design into the core of how Aescape operated and scaled.

This work directly supported securing a $15M partnership with Equinox and helped establish Aescape within a growing network of partners including Life Time, Kimpton, Hard Rock, Four Seasons, and more.

_FULL PROJECT COMING SOON

ROLE
– Assoc. Creative Director of Design & Marketing
– Foundational Designer

TASK
– Develop foundational brand design systems
– Lead launch campaign creative
– Build and lead the in-house design team
– Oversee marketing and campaign creative
– Develop CRM design systems
– Drive creative partnership marketing initiatives

TEAM
– Dave Lippman: VP of Design
– Edward Shaughnessy: ACD of Design & Marketing
– Abby Belani: ACD of Copywritting & Marketing
– Kevin Maret: Visual Designer
– Jenny Kang: Sr Product Designer
– Brandon Evans: Product Designer
– Alex Chatham: Industrial Design Lead
– Evan Dempsey: Sr Industrial Designer


RECOGNITION
_︎Equinox _︎Time Mag Best Inventions of 2024 _︎Vogue _︎Bloomberg _︎Wired _︎Fast Co